Starbucks Coffee and the Ideology of Ethical Consumption – by Slavoj Zizek

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perverts-guide-to-ideology“Starbucks coffee! I’m regularly drinking it, I must admit it. But are we aware that when we buy a cappuccino from Starbucks we also buy quite a lot of ideology? Which ideology?

You know, when you enter a Starbucks store, it’s usually always displayed in some posters their message: “Yes, our cappuccino is more expensive than others,” but, then comes the story: “We give 1% all our income to some Guatemalan children to keep them healthy, for the water supply for some Saharan farmer, or to save the forest, to enable organic growing for coffee, or whatever or whatever.”

Now, I admire the ingenuity of this solution. In the old days of pure, simple consumerism, you bough a product, and then you felt bad: “My God, I’m just a consumerist, while people are starving in Africa . . .”

So the idea is that you had to do something to counteract your pure, destructive consumerism. For example, you contribute to charity and so on.

What Starbucks enables you is to be a consumerist, without any bad conscience, because the price for the countermeasure, for fighting consumerism, is already included into the price of a commodity. Like, you pay a little bit more, and you’re not just a consumerist, but you do also your duty towards the environment, the poor, starving people in Africa, and so on and so on.

It’s, I think, the ultimate form of consumerism.”

SLAVOJ ZIZEK. The Pervert’s Guide to Ideology
A film by Sophie Fiennes. Download (kick ass torrent).
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“EXAMINED LIFE – PHILOSOPHY IS IN THE STREETS” (awesome doc!)

ExaminedLife_DVD

“The unexamined life is not worth living.”
—Socrates

Examined Life pulls philosophy out of academic journals and classrooms, and puts it back on the streets

In Examined Life, filmmaker Astra Taylor accompanies some of today’s most influential thinkers on a series of unique excursions through places and spaces that hold particular resonance for them and their ideas. Peter Singer’s thoughts on the ethics of consumption are amplified against the backdrop of Fifth Avenue’s posh boutiques. Slavoj Zizek questions current beliefs about the environment while sifting through a garbage dump. Michael Hardt ponders the nature of revolution while surrounded by symbols of wealth and leisure. Judith Butler and a friend stroll through San Francisco’s Mission District questioning our culture’s fixation on individualism. And while driving through Manhattan, Cornel West—perhaps America’s best-known public intellectual—compares philosophy to jazz and blues, reminding us how intense and invigorating a life of the mind can be. Offering privileged moments with great thinkers from fields ranging from moral philosophy to cultural theory, Examined Life reveals philosophy’s power to transform the way we see the world around us and imagine our place in it. Featuring Cornel West, Avital Ronell, Peter Singer, Kwame Anthony Appiah, Martha Nussbaum, Michael Hardt, Slavoj Zizek, Judith Butler and Sunaura Taylor. – Zeitgeist Films

Watch Examined Life:


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Other documentaries previously posted at A.W. that you might enjoy:

Cornel West @ Examined Life (A film by Astra Taylor)

Cornel West“I’m a bluesman in the life of the mind…” – Cornel West

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Examined

“The unexamined life is not worth living.”
—Socrates

Examined Life pulls philosophy out of academic journals and classrooms, and puts it back on the streets…

In Examined Life, filmmaker Astra Taylor accompanies some of today’s most influential thinkers on a series of unique excursions through places and spaces that hold particular resonance for them and their ideas.

Peter Singer’s thoughts on the ethics of consumption are amplified against the backdrop of Fifth Avenue’s posh boutiques. Slavoj Zizek questions current beliefs about the environment while sifting through a garbage dump. Michael Hardt ponders the nature of revolution while surrounded by symbols of wealth and leisure. Judith Butler and a friend stroll through San Francisco’s Mission District questioning our culture’s fixation on individualism. And while driving through Manhattan, Cornel West—perhaps America’s best-known public intellectual—compares philosophy to jazz and blues, reminding us how intense and invigorating a life of the mind can be. Offering privileged moments with great thinkers from fields ranging from moral philosophy to cultural theory, Examined Life reveals philosophy’s power to transform the way we see the world around us and imagine our place in it.

Featuring Cornel West, Avital Ronell, Peter Singer, Kwame Anthony Appiah, Martha Nussbaum, Michael Hardt, Slavoj Zizek, Judith Butler and Sunaura Taylor.

– Zeitgeist Films

Julian Assange (Wikileaks) & Slavoj Zizek in a debate with Amy Goodman @ Democracy Now!

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You might also enjoy:


Zizek speaks at Occupy Wall Street / October 9, 2011

“They tell you we are dreamers.
The true dreamers are those who think
Things can go on indefinetely the way they are!
We are not dreamers.
We are the awakening
from a dream which is turning into a nightmare…”

86 years ago, Ernesto Che Guevara was born. Here are some books and documentaries to remember his revolutionary life…

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Ernesto “Che” Guevara (June 14, 1928 – October 9, 1967)

“Che was not only a heroic fighter, but a revolutionary thinker, with a political and moral project and a system of ideas and values for which he fought and gave his life. The philosophy which gave his political and ideological choices their coherence, colour, and taste was a deep revolutionary humanism. For Che, the true Communist, the true revolutionary was one who felt that the great problems of all humanity were his or her personal problems, one who was capable of ‘feeling anguish whenever someone was assassinated, no matter where it was in the world, and of feeling exultation whenever a new banner of liberty was raised somewhere else’. Che’s internationalism – a way of life, a secular faith, a categorical imperative, and a spiritual “nationality” – was the living and concrete expression of this revolutionary Marxist humanism.” — Michael Löwy, author of “The Marxism of Che Guevara: Philosophy, Economics, Revolutionary Warfare”

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SOME OF THE BEST BIOGRAPHIES WRITTEN ABOUT CHE:

che-guevara-a-revolutionary-life-by-jon-lee-andersonChe Guevara: A Revolutionary Life Jon Lee Anderson (2010, Grove Press, 672 pgs) Download e-book (7 mb, epub)

“Acclaimed around the world and a national best-seller, this is the definitive work on Che Guevara, the dashing rebel whose epic dream was to end poverty and injustice in Latin America and the developing world through armed revolution. Jon Lee Anderson’s biography traces Che’s extraordinary life, from his comfortable Argentine upbringing to the battlefields of the Cuban revolution, from the halls of power in Castro’s government to his failed campaign in the Congo and assassination in the Bolivian jungle.Anderson has had unprecedented access to the personal archives maintained by Guevara’s widow and carefully guarded Cuban government documents. He has conducted extensive interviews with Che’s comrades—some of whom speak here for the first time—and with the CIA men and Bolivian officers who hunted him down. Anderson broke the story of where Guevara’s body was buried, which led to the exhumation and state burial of the bones. Many of the details of Che’s life have long been cloaked in secrecy and intrigue. Meticulously researched and full of exclusive information, Che Guevara illuminates as never before this mythic figure who embodied the high-water mark of revolutionary communism as a force in history.”

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Compañero: The Life and Death of Che Jorge G. Castaneda (1998, Vintage, 496 pgs) Download e-book (5 mb, epub)

“By the time he was killed in the jungles of Bolivia, where his body was displayed like a deposed Christ, Ernesto “Che” Guevara had become a synonym for revolution everywhere from Cuba to the barricades of Paris. This extraordinary biography peels aside the veil of the Guevara legend to reveal the charismatic, restless man behind it. Drawing on archival materials from three continents and on interviews with Guevara’s family and associates, Castaneda follows Che from his childhood in the Argentine middle class through the years of pilgrimage that turned him into a committed revolutionary. He examines Guevara’s complex relationship with Fidel Castro, and analyzes the flaws of character that compelled him to leave Cuba and expend his energies, and ultimately his life, in quixotic adventures in the Congo and Bolivia. A masterpiece of scholarship, Compañero is the definitive portrait of a figure who continues to fascinate and inspire the world over.”

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CRITICAL STUDIES:

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Che Guevara, Paulo Freire, and the Pedagogy of Revolution Peter McLaren (2000, Rowman & Littlefield, 264 pgs) Download e-book (31 mb, pdf)

“Che Guevara is usually perceived as a Romantic model whom we should admire, while pursuing our daily business as usual—the most perverse defense against what Che stood for. What McLaren’s fascinating book demonstrates is that, on the contrary, Che is a model for our times, a figure we should imitate in our struggle against neoliberal global capitalism.” (Slavoj Zizek)

“McLaren’s writing is a brilliant blend of passion, commitment, and critical analysis and insight. It is poetry and prose in an intimate dance that touches, at once, readers’ hearts and minds. This new book, which appeared at the very dawn of the new millennium, is no exception. Indeed, it is probably McLaren’s most important and exciting text to date. It is also one of the most important books on critical education, and thus also education and social justice, to have been written in the twentieth century. Only a ‘Comrade of the heart’ could have written with such ardour, precision, and depth.” (Paula Allman, Education and Social Justice)

“Peter McLaren’s Che Guevara, Paulo Freire is a vigorous intervention in the complexity of the contemporary political situation—from rearticulating the project of radical pedagogy to his argument to reorient the left itself. Through his groundbreaking regrasping of Che’s revolutionary practices,McLaren critiques the left—especially progressive left pedagogy—for its marginalization of class and complacent reformism. In an effective intervention, he puts the international class struggle at the forefront of a revolutionary pedagogy. As part of his argument for the reorganization of social institutions in Che Guevara, Paulo Freire, McLaren offers a sustained radical critique of transnational neoliberalism and its corporatization of education—in doing so, he places revolutionary pedagogy in solidarity with the oppressed of global capitalism.” (Teresa L. Ebert, Author of Ludic Feminism and After)

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DOCUMENTARIES:

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Che

Ernesto “Che” Guevara (June 14, 1928 – October 9, 1967)

WEB LIBRARY – Recommended E-books! [3rd Post] – Louis Althusser, Michel Serres, Mike Davis

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MICHEL SERRESThe Natural Contract – Studies in Literature and Science. “Global environmental change, argues Michel Serres, has forced us to reconsider our relationship to nature. In this translation of his influential 1990 book Le Contrat Naturel, Serres calls for a natural contract to be negotiated between Earth and its inhabitants. World history is often referred to as the story of human conflict. Those struggles that are seen as our history must now include the uncontrolled violence that humanity perpetrates upon the earth, and the uncontrollable menace to human life posed by the earth in reaction to this violence. Just as a social contract once brought order to human relations, Serres believes that we must now sign a “natural contract” with the earth to bring balance and reciprocity to our relations with the planet that gives us life. Our survival depends on the extent to which humans join together and act globally, on an earth now conceived as an entity.

Tracing the ancient beginnings of modernity, Serres examines the origins and possibilities of a natural contract through an extended meditation on the contractual foundations of law and science. By invoking a nonhuman, physical world, Serres asserts, science frees us from the oppressive confines of a purely social existence, but threatens to become a totalitarian order in its own right. The new legislator of the natural contract must bring science and law into balance.

Serres ends his meditation by retelling the story of the natural contract as a series of parables. He sees humanity as a spacecraft that with the help of science and technology has cast off from familiar moorings. In place of the ties that modernity and analytic reason have severed, we find a network of relations both stranger and stronger than any we once knew, binding us to one another and to the world. The philosopher’s harrowing and joyous task, Serres tells us, is that of comprehending and experiencing the bonds of violence and love that unite us in our spacewalk on the spaceship Mother Earth.”

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AlthusserLOUIS ALTHUSSER. On The Reproduction Of Capitalism: Ideology And Ideological State Apparatuses. Louis Althusser’s renowned short text ‘Ideology and Ideological State Apparatuses’ radically transformed the concept of the subject, the understanding of the state and even the very frameworks of cultural, political and literary theory. The text has influenced thinkers such as Judith Butler, Ernesto Laclau and Slavoj Zizek. The piece is, in fact, an extract from a much longer book, On the Reproduction of Capitalism, until now unavailable in English. Its publication makes possible a reappraisal of seminal Althusserian texts already available in English, their place in Althusser’s oeuvre and the relevance of his ideas for contemporary theory.

On the Reproduction of Capitalism develops Althusser’s conception of historical materialism, outlining the conditions of reproduction in capitalist society and the revolutionary struggle for its overthrow. Written in the afterglow of May 1968, the text addresses a question that continues to haunt us today: in a society that proclaims its attachment to the ideals of liberty and equality, why do we witness the ever-renewed reproduction of relations of domination? Both a conceptually innovative text and a key theoretical tool for activists, On the Reproduction of Capitalism is an essential addition to the corpus of the twentieth-century Left.

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slUMSMIKE DAVIS, Planet of Slums. Celebrated urban theorist lifts the lid on the effects of a global explosion of disenfranchised slum-dwellers. According to the United Nations, more than one billion people now live in the slums of the cities of the South. In this brilliant and ambitious book, Mike Davis explores the future of a radically unequal and explosively unstable urban world. From the sprawling barricadas of Lima to the garbage hills of Manila, urbanization has been disconnected from industrialization, even economic growth. Davis portrays a vast humanity warehoused in shantytowns and exiled from the formal world economy.

He argues that the rise of this informal urban proletariat is a wholly original development unforeseen by either classical Marxism or neoliberal theory. Are the great slums, as a terrified Victorian middle class once imagined, volcanoes waiting to erupt? Davis provides the first global overview of the diverse religious, ethnic, and political movements competing for the souls of the new urban poor. He surveys Hindu fundamentalism in Bombay, the Islamist resistance in Casablanca and Cairo, street gangs in Cape Town and San Salvador, Pentecostalism in Kinshasa and Rio de Janeiro, and revolutionary populism in Caracas and La Paz. Planet of Slums ends with a provocative meditation on the “war on terrorism” as an incipient world war between the American empire and the new slum poor.

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Other e-books previously shared at Awestruck Wanderer: